Hello, mainstream media. It’s me, Eric. Since you’ve already started writing a lot of stories about Star Wars , I thought it would be a good idea for us to clarify a few things. Some of your reporters may have never seen a Star Wars movie, but they still ought to employ proper journalistic skills in covering developments pertaining to the franchise. Let’s review a few of the do’s and don’ts so that you don’t have to make embarrassing mistakes and I don’t have to go on Twitter and criticize and/or mock you (usually both).